No they cant.lawyer advertising is partially protected by the First Amendment.
its is according to the country wise lawyer as in Nepal , india they cant but in US they can.
In some country ,lawyers are not conferred with the right to advertise and publicize their work, with the aim to solicit clients. In fact, there is a statutory prohibition.
As buyers we need as much transparency as possible. The idea that we are somehow better prepared to purchase legal help when law firms have no identity doesn’t make sense. The more I know about my choices before I need them, the better.
In an honest, competitive market we should see law firms in media telling us who they are, what they stand for and why they are better than all the other law firms. They should tell us what the other firms are doing wrong and how they do it better. IF they live up to that brand promise the advertising will pay off deservedly well.
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