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ohaa [14]
3 years ago
11

Agatha's Inc. is about to introduce a new product in the market, but is not sure as to how it should price the product. The comp

any is facing intense competition from five other companies. In such a situation, what should be Agatha’s Inc. pricing objective
Business
1 answer:
krek1111 [17]3 years ago
3 0

Answer and Explanation:

There are two main pricing objective and strategy i.e competitive pricing and penetrative pricing which are explained below:

1. Competitive pricing :

In this Agatha's Inc, all five rivals should evaluate pricing models for a related kind of product. If your product has a little more value added than your collegaues, then you can establish a target price target that is higher than the competitors.  

Now to do that, it's necessary to send the customer a message that they're purchasing value for a price.

2. Penetrative pricing :

When the target price is set on the basis of the competitive pricing model , it is important to obtain the product favourably from the consumer and to do so you can start selling a little lower than the target price and sell the goods as a discount or promotional deal.

If the initial sales are strong and buyers like the product then return the product to target pricing and do intensive marketing to sell the message that the product 's cost is a bargain for the value provided by the company.

The mixture of the above two pricing strategies would ensure a better positioning of Agatha's Inc product with better profitability.

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Green Caterpillar Garden Supplies Inc.'s income statement reports data for its first year of operation. The firm's CEO would lik
sergeinik [125]

Answer:

Green Caterpillar Garden Supplies Inc.

a) Income Statement for Year Ending December 31

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Net sales                                              $30,000,000       $37,500,000

Less: Operating costs                            19,500,000          24,375,000

Depreciation &amortization expenses    1,200,000            1,200,000

Operating income (or EBIT)                  $9,300,000         $11,925,000

Less: Interest expense                              930,000              1,788,750

Pre-tax income (or EBT)                          8,370,000            10,136,250

Less: Taxes (40%)                                   3,348,000             4,054,500

Earnings after taxes                            $5,022,000            $6,081,750

Less: Preferred stock dividends               100,000                 100,000

Earnings to common shareholders      4,922,000              5,981,750

Less: Common stock dividends           2,008,800              2,432,700

Contribution to retained earnings      $2,913,200           $3,549,050

b) In Year 2, if Green Caterpillar has 5,000 shares of preferred stocks issued and outstanding, then each preferred share should expect to receive _ $20 _ in annual dividends.

-If Green Caterpillars has 400,000 shares of common stock issued and outstanding, then the firm's earnings per share (EPS) is expected to change from _ $12.31 _ in Year 1 to _ $14.95 _ in Year 2.

-Green Caterpillar's before interest, taxes, depreciation and amortization (EBITDA) value changed from _ $10,500,000 _ in Year 1 to _ $13,125,000_ in Year 2.

-It is _ wrong _ to say that Green Caterpillar's net inflows and outflows of cash at the end of Years 1 and 2 are equal to the company's annual contribution to retained earnings, $2,913,200 and $3,549,050, respectively. This is because _ not all_ of the items reported in the income statement involve payments and receipts of cash.

Explanation:

a) The preferred dividend per share = Preferred Dividends divided the number of preferred stock shares.

b) The EPS is the Earnings Per Share and is calculated as Net Income to Common Stockholders divided by the number of common stock shares outstanding.

The operating cost figure may not be based on a cash basis.  It could be accrued costs.  Similarly, the net sales may as well involve sales on credit, which do not involve cash flows.

8 0
3 years ago
What are examples of the substitution effect and/or real-income effect?
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The options available are:

A. After subscription prices in the cable TV market fall, customers also purchase higher-speed Internet service.

B. Julie usually buys generic cereal because it is cheaper. One day she notices one of the brand-name products falls in price, so she decides to buy it.

C. Movie ticket prices plummet to $1, so you cancel your Netflix subscription in favor of attending movies at the theater. In addition, the cheap tickets leave you with extra money for concessions.

D. Kyle notices the cost of premium peanut butter has fallen. He considers this and then purchases less bread.

Answer:

The answers are A, B, and C

Explanation:

The options available are:

Option A. "After subscription prices in the cable TV market fall, customers also purchase higher-speed Internet service" is a perfect example of the real income effect.

Option B. "Julie usually buys generic cereal because it is cheaper. One day she notices one of the brand-name products falls in price, so she decides to buy it," is an example of the substitution effect.

While Option C. "Movie ticket prices plummet to $1, so you cancel your Netflix subscription in favor of attending movies at the theater. In addition, the cheap tickets leave you with extra money for concessions, " is an example of both the substitution and real-income effects

However, option D example "Kyle notices the cost of premium peanut butter has fallen. He considers this and then purchases less bread, " does not fit any of the substitution and real-income effects.

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Answer:

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