Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."
<h3>What is Integrated marketing communications
(IMC)?</h3>
IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.
The importance of IMC are-
- To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
- At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
- Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.
To know more about integrated marketing communications (IMC), here
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The most likely result is that there would be a general mistrust because they are disregarding what you need.
Answer:
The right answer is:
(a) 5916 units
(b) 5046 units
Explanation:
Given:
Sales,
= $59
Variable cost,
= $30
Fixed cost,
= $171,564
Increased sale,
= $64
Now,
(a)
Contribution margin will be:
= 
= 
= 
($)
hence,
Breakeven will be:
= 
= 
= 
(b)
Contribution margin will be:
= 
= 
= 
($)
hence,
Breakeven will be:
=
= 
= 
Answer:
Producers and consumers :)
Explanation:
Market economies are run by buyers and sellers, there is no government involved.
