Ask question

Ask question

All categories

3 years ago

12

Marketing managers must choose between the various forms of advertising media available as they develop their communication plan

s.
a. True
b. False

1 answer:

kirza4 [7]3 years ago

4 0

Answer:

true

Explanation:

You might be interested in

Why might a profitable motel shut down in the long run if the land on which it is located becomes extremely valuable due to surr

myrzilka [38]

Answer:

The opportunity costs may be too high, and the motel may not yield high enough returns to offset them.

Opportunity costs is the money you do not earn for choosing one alternative investment or action over another. In this case, the cost of the land is probably very high and the motel (or any other business) might not be making as much money from their regular operations as they could from selling the land and using that money for another investment.

A business will shut down when their economic costs exceed their revenue.

8 0

3 years ago

Of the four consumer protection groups listed below, identify which groups are government agencies and which are non-governmenta

Katen [24]

Answer:

c. II and IV are governmental; I and III are not.

Explanation:

A government agency is usually a permanent organization established by either a state or national government in a federal system. They are established by legislative or executive powers for oversight and administration of specific functions. Examples of government agencies are Food and Drugs Administration (FDA), Consumer Product Safety Commission, Intelligence, Finance and Communications agency.

Non-governmental agency usually referred to as NGOs is a non-profit.

Of the four consumer protection groups listed above, Consumer Product Safety Commission and Food and Drug Administration are governmental; Better Business Bureau and Consumers Union are not.

8 0

3 years ago

Gato Inc. had the following inventory situations to consider at January 31, its year-end. (a1) Identify which of the following i

Norma-Jean [14]

Answer:

A) Should not be included in inventory but included in Steele Corp's inventory

B) Should be included in inventory

C) Should be included in inventory

D) Should not be included in inventory because once they are shipped, they become the buyers property.

E) Should not be included in inventory but suppliers inventory.

F) Should be included in inventory

G) Should not be included in inventory. Should be included in Office Supplies inventory rather than Merchandise Inventory

Explanation:

A) Should not be included in inventory but included in Steele Corp's inventory

B) Should be included in inventory

C) Should be included in inventory

D) Should not be included in inventory because once they are shipped, they become the buyers property.

E) Should not be included in inventory but suppliers inventory.

F) Should be included in inventory

G) Should not be included in inventory. Should be included in Office Supplies inventory rather than Merchandise Inventory

4 0

3 years ago

Mike is driving over to his girlfriend's apartment and decides to buy some gum. He could stop in a gas station, go to any grocer

stepan [7]

Answer:

Intensive.

Explanation:

In this scenario, Mike is driving over to his girlfriend's apartment and decides to buy some gum. He could stop in a gas station, go to any grocery store, go to any discount store, or even buy some out of a vending machine. The reason Mike has so many options to buy gum is because chewing gum companies strive for intensive channel coverage.

An intensive channel coverage is a sales method which is typically focused on providing varieties of sales outlets or channels for customers to buy their desired products.

Companies operating under the intensive channel coverage, are usually aimed at saturating the market with their products, by using all available sales outlets.

<em>Hence, Mike had so many outlets where he could buy gum from because chewing gum companies strive for intensive channel coverage in order to reach out to potential customers. Other examples of companies that use the intensive coverage channel are cigarette, beer etc. </em>

5 0

4 years ago

You are considering investing in a project with the following possible outcomes: Probability of Investment States Occurrence Ret

frutty [35]

Answer:

SD = 0.0740270 or 7.40270 percent rounded off to 7.403 percent

Explanation:

To calculate the standard deviation of the investment, we must first calculate the expected or mean return of the investment. The expected or mean return can be calculated as follows,

r = pA * rA + pB * rB + ... + pN * rN

Where,

pA, pB, ... represents the probability of state occurrence
rA, rB, ... represents return A, return B and so on under each state

r = 0.2 * 0.16 + 0.4 * 0.12 + 0.2 * 0.05 + 0.2 * -0.05

r = 0.08 or 8%

The formula to calculate the standard deviation of a stock/investment is as follows,

SD = √pA * (rA - r)² + pB * (rB - r)² + ... + pN * (rN - r)²

SD = √0.2 * (0.16 - 0.08)² + 0.4 * (0.12 - 0.08)² + 0.2 * (0.05 - 0.08)² + 0.2 * (-0.05 - 0.08)²

SD = 0.0740270 or 7.40270 percent rounded off to 7.403 percent

4 0

3 years ago