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REY [17]
3 years ago
5

An article in the New York Times about J.C.​ Penney's pricing strategy under former CEO Ron Johnson​ observes: ​"Penney had pull

ed up the​ anchor, only to see many of its customers sail​ away." ​Source: Stephanie Clifford and Katherine​ Rampell, "Sometimes We Want Prices to Fool​ Us," New York Times​, April​ 13, 2013. In behavioral​ economics, an​ "anchor" is A. linking the price of one product to another product. B. relating an unknown value or price to another similar known value or price. C. setting the highest possible price for a product. D. setting the lowest possible price for a product.
Business
1 answer:
kap26 [50]3 years ago
5 0

Answer:

B. relating an unknown value or price to another similar known value or price.

Explanation:

Anchoring is the term used to describe a phenomenon where individuals after being exposed to a particular figure (in this case a price) tend to subsequently use that figure as a reference point.

Thereby fixing of future prices will be biased towards this figure.

In this instance an anchor was in place and kept the customers loyal. But when Penney pulled up the​ anchor, many of the ccustomerswent away.

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Internet comparison shopping sites like shopping.com and pricegrabber.com allow consumers to compare prices of substitute produc
Komok [63]
The answer is; "these sites have <span>increased the cross-price elasticity for substitute products".
</span>
When we evaluate the responsiveness of the demand for any good towards the change in the price of a related good is known as cross price elasticity of demand and it is always measured in terms of percentage. 
5 0
3 years ago
Multiple Versus Single Overhead Rates, Activity Drivers Deoro Company has identified the following overhead activities, costs, a
WINSTONCH [101]

Answer:

Deoro Company

1. Unit cost using direct labor hours to apply overhead:

Unit Cost

Model A $167.985

Model B $226.99

2. Unit cost using the four activity drivers:

Unit Cost

Model A $133.97  

Model B $287.28

3. Activity-based costing method always produces the more accurate cost assignment.

Explanation:

a) Data and Calculations:

Activity                    Expected Cost      Activity Driver    Activity Capacity

Setting up equipment   $548,080       Number of setups          680

Ordering costs                 313,200        Number of orders     17,400

Machine costs                 939,400        Machine hours         42,700

Receiving                         343,000        Receiving hours         9,800

Total overhead costs $2,142,680

Activity Rates:

Setting up equipment   $806 per setup ($548,080/680)

Ordering costs              $18 per order ($313,200/17,400)

Machine costs              $22 per machine hour ($939,400/42,700)

Receiving                     $35 per receiving hour ($343,000/9,800)

                                    Model A            Model B

Direct materials        $600,000          $800,000

Direct labor               $480,000          $480,000

Overhead applied  $1,063,500        $1,018,200

Total costs              $2,143,500      $2,298,200

Units completed            16,000               8,000

Cost per unit                $133.97         $287.275

Direct labor hours          6,000               2,000

Number of setups             400                  200

Number of orders          6,000             12,000

Machine hours             24,000             18,000

Receiving hours             3,000               7,000

The company's normal activity is 8,000 direct labor hours.

Assignment of overhead costs:

                                        Model A                               Model B

Number of setups         $322,500 (400 * $806)    $161,200 (200 * $806)

Number of orders            108,000 (6,000 * $18)      216,000 (12,000 * $18)

Machine hours                528,000 (24,000 * $22)  396,000 (18,000 * $22)

Receiving hours               105,000 (3,000 * $35)    245,000 (7,000 * $35)

Total overhead applied $1,063,500                    $1,018,200

Overhead based on direct labor hours:

Total overhead costs = $2,143,680

Total direct labor hours = 8,000 (6,000 + 2,000)

Overhead rate per DLH = $267.96

Allocation of overhead:

                                    Model A                           Model B

Direct labor hours          6,000                            2,000

Overhead (DLH) $1,607,760 ($267.96 *6,000) $535,920 ($267.96  * 2,000)

                                    Model A            Model B

Direct materials        $600,000          $800,000

Direct labor               $480,000          $480,000

Overhead applied  $1,607,760          $535,920

Total costs             $2,687,760        $1,815,920

Units completed           16,000                8,000

Cost per unit            $167.985            $226.99

4 0
3 years ago
A basic finding of labor economics is that workers who have more experience in the labor force are paid more than workers who ha
weqwewe [10]

Answer:

1. A basic finding of labor economics is that workers who have more experience in the labor force are paid more than workers who have less experience (holding constant the amount of formal education). True

2. This might be the case because people with more experience have usually had more on-the-job training. True

3. Some studies have also found that experience at the same job (called job tenure) has an extra positive influence on wages. Job tenure is valuable because people gain <u>job-specific knowledge</u> that is useful to the firm.

Explanation:

A worker with more experience means more on-the-job training, this drastically increases the worker's value of the marginal product of labor.

5 0
3 years ago
The Internet provides marketers and consumers with opportunities for much greater interaction and ________ than other marketing
fredd [130]

Answer:

Letter E is correct. <u>Individualization.</u>

Explanation:

We live in the information age. The internet is a tool that has revolutionized the way individuals communicate, including companies' relationships with their target audience.

Through the internet, organizations have been able to achieve direct customer interaction and individualization that enables them to create personalization and rapid communication, as well as lasting relationships, through the marketing strategy of delivering relevant content as well as advertising that generates identification and engagement and value. for the brand.

Digital presence is a low cost and extremely relevant strategy to assist in processes such as market segmentation, results measurement, competitiveness reach, offer personalization, and customer attraction and loyalty.

4 0
3 years ago
Developed nations have lower labour costs than Asian businesses. true or false
Dovator [93]
False, in developed nations labor costs are much much higher which is why labor is sent over to less developed countries
3 0
3 years ago
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