Answer:
Option D
Explanation:
The Utilitarian Strategy analyses an intervention in consideration of its effects or results; that is, the net advantages and expenses to all different participants.
It aims to accomplish the maximum good for the greatest amount while producing the least amount of suffering or preventing the most suffering.
In a business setting, this method may focus on a statistical methods of likely results, a traditional cost / benefit calculation, or evaluation of the potential usefulness of a result for different group participants.
Answer:
C. Product managers have direct responsibility for research and development of new products
Explanation:
The position of Product manager is an <u>all-encompassing role</u>. He is tasked with the job of ensuring the members of the team are up and doing; he ensures each member of the team supplies considerable input to the end that the team effort can be evidently seen. The Product manager is also saddled with the responsibility of ensuring swift communication amidst all parties; he splits complex tasks into easily understandable processes. He sets the target and goal for each team member; he is the one who accesses and optimizes team members' performances.
Despite and inspite of these varying responsibilities, the biggest and most vital task of the Product manager is to research products, assess the market (customers), create services/products which are innovative and solve critical problems thereby, adding value to the customer base. The more information he has about the market and need of the customers, the better he is able to tailor the products and services rendered to address those needs. Overall, the Product manager due to his extensive involvement and oversight, he ensures that the chances of product failure is significantly reduced.
<u>In the light of the explanation above, Option C. (Product managers have direct responsibility for research and development of new products) is the correct answer</u>.
Answer:
C. maintain position and after the market growth slows use the business to provide cash flow
Explanation:
Stars in the BCG Growth Share Matrix refer to the goods that have a big market share and bring more revenue to the company but they also require to invest a lot of money. Because of that, companies try to keep their place as long as possible but when the market slows down, they take the cash flow from the product to increase their profits. According to that, the answer is that in the BCG Growth Share Matrix, the suggested strategy for Stars is to maintain position and after the market growth slows use the business to provide cash flow.
The other options are not right because milk them to finance other businesses and not invest in them and to shift cash flow to other businesses is not a suggested strategy for starts because they can provide a lot of money. Also, invest large sums to gain a good market share is not right as stars are not always able to generate a positive cash flow and you can end up losing a big amount of money.
Strategic planning is the task of developing and maintaining an overall company strategy for long-run survival and growth.
In business, strategic planning is a vital step to succeed long-term. The steps involved in strategic planning define the companies overall goal/mission, direction for the company and how they are going to get there.
Answer with Explanation:
<u>Requirement 1.</u>
First of all we will do SWOT analysis to develop an understanding of the company.
The Strengths of Coca Cola are as under:
- Great brand recognition worldwide
- Highly valued company worldwide
- Operational in 200 countries across the globe
- Largest market share in cold beverages
- Huge Customer Fan
- So many acquisition in last 10 years
The weaknesses of the company are as under:
- Less diversified products
- Not recommended by the doctors because of its adverse impact on health.
- Well known for its environmental issues which includes devastating effect on environment, violation of worker's rights in many countries, usage of water in different communities is so much high that it effects the local farmers.
- Aggressive competition with Pepsi has effected Coca Cola business operations and profits.
The opportunities that must be exploited by the Coca Cola company are as under:
- Diversification of products will help the company to grow its market share and improved profits.
- Specially focus on sales and marketing department in countries which are near the equator because the consumption of cold drinks here is more than countries with cold climate.
- Package beverages with environmentally friendly material to abandon single use plastic.
- Improving Supply chain management will increase benefits drawn because of its presence in almost 200 countries.
The threats that Coca Cola faces is as under:
- Environmental Issues which includes use of single use plastics, water controversy, etc.
- Raw material resourcing uncertainty
- Indirect competitions which includes thousands of Local players in different states across the globe.
<u>Requirement 2.</u>
No doubt they are the creators of the market. They set principles for aggressive marketing that was very helpful in gaining market share due to product design that encourage customer to buy, Brand design, Logo and Font, Simplicity of bottles, etc.
These factors are incorporated in each firm's decision making programs and is the reason why it enables the product acceptance by a wide majority of customers. Though the marketing strategy for every single product is different and is largely dependent on the location and availability of the product.
<u>Requirement 3.</u>
Following are some recommendations to Coca Cola Company:
- Coca Cola Company must step into food market not because it would help in managing its supply chain but it will also help in building a more diversified product ranges.
- Infrastructure development which would include franchises of Coca cola that will help it to develop McDonald's like offerings of it own that only offers Coca Cola products. This will increase the market share of Coca Cola company increase its brand recognition as well. Furthermore, it can also add value to its franchises by use of special offers that would increase its franchise sales.
- The company must resolve its environmental issues to increase its share value as nowadays Dow's and S & P adds value to market price of shares of companies that are environmental friendly.
- Marketing and distribution team of gulf countries must be given additional budget to increase their sales as their is great demand of products here.
- Coca cola must introduce health benefiting drinks that they can recommend children to taste as frequent consumption of cold drinks are not recommended by the doctors.
