Personal selling is considerably less effective than other forms of promotion in obtaining a sale and gaining a satisfied customer is <u>False</u>
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Personal selling, commonly referred to as face-to-face selling, is a sales technique where a single salesperson tries to persuade a consumer to purchase a product. It is a type of advertising where the salesperson employs their knowledge and talents in an effort to close a deal.
A salesman can use personal selling, a face-to-face selling method, to convince a consumer to purchase a specific product by utilizing his or her interpersonal abilities. The salesperson tries to persuade the consumer that the product will only add value by emphasizing its different qualities. There are two primary routes via which personal selling can be done.
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Answer:
a. Raw material discounts
b. Reduction of unit cost
c. Specialists
d. Better production methods
Explanation:
a. Corporations have various advantages over small businesses. Because they buy raw materials in bulk they are able to negotiate volume discount. This gives them more advantage over the small business who cannot buy in bulk.
b. A fall out from the above is reduction of unit cost or average cost, when discount is received it reduces the total cost of material and by implication the unit cost.
c. Because of their size and financial strength, corporation is able to attract qualified employees as opposed to small businesses that are limited by their financial position.
d. Corporations because of their financial strength are able to finance research with view to discovering a better production methods. This may be impossible to small businesses.
Answer:
(A) cognitive dissonance
Explanation:
The type of cognitive dissonance that appears when a customer seems to regret her or his purchase is commonly known as buyer’s remorse. It can be because customers made an impulsive purchase and thus now is regretting his or her decision, or because the item that she or he purchases are expensive in nature. In addition to the price of the purchased item, other factors that causes buyer’s remorse to arise are high involvement of the purchaser, compatibility of the product purchased, and the purchaser’s goals.
A customer service representative would be a feature commonly used by huge companies in addressing the customers' issues with regards to their products and services. Furthermore, customer feedback is very important because the company would have the idea on how to improve their service or product.
Answer: Overconfidence bias
Explanation:
The options are:
a. overconfidence bias
b. hindsight bias
c. framing bias
d. escalation of commitment bias
e. sunk-cost bias
Overconfidence bias is when people or organization believe so much in their ability, knowledge, talent, or skills which invariably leads them to believe that they are better than the way they really are. It is an ego belief and can have a dangerous effect.
Ford was slow to recall vehicles to fix a possible carbon monoxide leak due to overconfidence bias as they believe that they are a force to be reckoned with and can't make such mistakes.
