Question

As a customer acquisition technique, events: a. Are considered mostly ineffective compared to mobile advertising or social media promotions b. Tend to be used independently of other acquisition techniques c. Can happen in an online environment d. Are primarily an offline channel

Answer 1

Answer: a. Are considered mostly ineffective compared to mobile advertising or social media promotions.

Explanation:

Customer acquisition techniques refers to the strategies that are helps in the identification of the potential leads which are then converted into active customers. Such techniques include personalized offer design, automated email marketing etc.

As a customer acquisition technique, events are considered mostly ineffective compared to mobile advertising or social media promotions.