Frappuccinos drop in unit sales = 3.87%
Price elasticity for frappuccino = % change in quantity demanded / % change in price
% change in quantity demanded = Price elasticity for frappuccino * % change in price
= 0.6 * 6.45%
= 3.87%.
Frappuccinos are almost always loaded with fat, sugar, and calories, except for the Coffee Light Frappuccino, featured as one of the healthiest Starbucks drinks on this list. All four of Starbucks' unhealthiest drinks are frappuccinos.
Frappuccino is a Starbucks trademarked iced coffee drink. This drink is a coffee or cream base mixed with ice and other ingredients such as flavors, syrups, spices, and whipped cream.
Learn more about Frappuccino at
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