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Answer:
Standard rate per direct labor hour is $27.1
Explanation:
Standard rate per direct labor hour includes the hourly pay rate, Payroll taxes and fringe benefits. For Theresa Corporation,
We have given that
Basic direct labor rate is $21.00 per hour
Payroll Taxes is 10% of basic direct labor rate i.e. 10% of $21.00 = $2.10 per hour
Fringe Benefits is $4.00 per hour.
So Standard rate per direct labor hour = $21.00 + $2.10 + $4.00 = $27.1
Answer:
The answer is 'One product and multiple market segments'
Explanation:
The market segmentation strategy here is One product and multiple market segments.
The product is one product(the magazine story) and this one product (same story) covers 16 different regions of the U.S i.e the same product is selling in 17 market segments.
The advantage of this strategy is that it helps to avoid the additional costs of developing and producing additional versions of the product.
Answer: $5,610,000
Explanation:
Earnings before Interest and tax = $10,000,000
Earnings before tax (EBT) = EBIT - Interest
= 10,000,000 - 1,500,000
= $8,500,000
EBT is in the $335,000-$10,000,000 range.
Tax is therefore = Tax on base of bracket + Percentage on Excess above Base (EBT - Base of bracket)
= 113,900 + 34%( 8,500,000 - 335,000)
= $2,890,000
Net Income = EBT - Tax
= 8,500,000 - 2,890,000
= $5,610,000
The given statement " When determining its marketing mix for a new product, a company decides to price the item in the discount category, with low-cost packaging. The company would most likely choose a minimal promotions strategy with few, if any, broad communications " is TRUE.
Explanation:
The marketing mix relates to the series of measures or strategies used by a corporation to sell a commodity or product on the marketplace.
The 4Ps represent a traditional marketing blend, including price ,product ,promotion and place.
- Define the firm's Single Sales Proposal (USP).
- Describe the brand target audience.
- Define in depth the element.
- Develop a product pricing plan.
- Recognise the market location of the product. Specify the advertising techniques you are using for the product.