Bob's electronics company has quite a buzz around a new television they're launching, called UltraView1000. This television is e
quipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords "television," "accessible," and "voice." Which benefit does broad match modifier give Bob's Search Ads campaign?
Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
Explanation:
Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.: Adding a + sign in front of a keyword turns it into a broad match modifier. This prompts your ads to appear only if the keyword or its close variations are in any part of the search terms.
If Bob uses the broad match modifier keywords “television,” “accessible,” and “voice.” His ads will appear for people searching for any combination of these terms in a search (and possibly including additional terms). However, the ads won’t appear if any one of these keywords aren’t in the search term.
Indirect costs are costs that are not directly accountable to a cost object (such as a particular project, facility, function or product). Indirect costs may be either fixed or variable.
A high-involvement organization has a higher level of involvment from staff at all levels. The idea behind this approach is that higher staff involment increases performance and worker well being.
In decline stage growth declines as a result of decrease in demand. The best decision at this stage is to divest the asset. Since Thermacare heat wrap was under performing it must be in decline stage and divestment of the brand was done by Procter and Gamble
