a. more efficient because polluters that can only reduce pollution at high cost do not and instead buy allowances.
Answer:
finding new users
Explanation:
Market modification refers to the mechanism whereby the companies try and increase the product life cycle by extending the same product to more users than before.
Market modification strategy may be carried out by increasing the usage i.e quantity of current product by the existing users, or by adding new users to the same product by making it suitable for more customers or by altering the product quality and it's packaging.
In the given case, the product which was initially targeted at men, providing solution to the problem of hair loss, was later marketed to women too. So in this case, the company basically specified i.e informed the customers that it is not specific to a particular gender as the problem is common to all and anybody who seeks remedy to the problem, can use the product.
Thereby, the company found new users in the form of women, to whom such products can be extended and sold.
Answer:
Stakeholders.
Explanation:
Stakeholders are the group of people who may be interested in the processes of a particular company. They are formed by the group of employees, suppliers and customers, who are the stakeholders in the organization.
Therefore, it is necessary that strategic actions and business processes are aimed at satisfying the interests and needs of stakeholders, who are the company's public, that is, the reason for the existence of a company.
It is important for the company to identify who its stakeholders are and how they directly impact the business, so that it can shape a strategy that is aligned with its interests and what they expect from the company.
Satisfying stakeholders and adopting corporate governance, contributes to the company having a strong market position and achieving several competitive and strategic advantages in the market, increasing its results and profitability.
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