Question

What advice would you give to brand managers whose brands have become victims of brand hate? Illustrate your answer with at least 2 examples from practice.

Answer 1

Answer:

Three key tips from 9 Simple Tips For Effective Brand Management:

Ensure all employees, and not just sales and marketing teams, can be brand ambassadors.

Be transparent with your brand team so that everyone is aligned with a single message.

Keep pace with evolving media channels and PR networks.

Brand management is a scope of analytical and planning workflows concerning how your brand is perceived by the market.

...

Build relationships with media outlets. ...

Be aware of industry trends. ...

Manage and prevent crises. ...

Find new promotional opportunities. ...

Evaluate your PR activities.

The four brand strategies are line extension, brand extension, new brand strategy, and flanker/fight brand strategy.

Apply all those.. **