Answer: The correct answer is "differentiated".
Explanation: This approach is called <u>differentiated</u> marketing since the firm deals with studying each segment, that is, tourism, defense and commerce, and identifying their needs to make individual offers to each segment instead of making general offers for all segments equally.
Answer: Internal marketing
Explanation: Internal marketing is the process of facilitating a company's purposes or goals, commodities, and services to workers inside the company. It partakes to developed confidence and devotion among the workers also formulating an elevated amount of participation in the ultimate achievement of the company and encourages the development of the company's trademark public support or recommendation.
Answer:
Mexicans
Explanation:
According to the GLOBE project and Hofstede's cultural dimensions, Mexico falls under category of high power distance, whose culture is more based on collectivism. Leaders in these cultures who are successful are the ones who make decisions collectively, therefore any individual approach by these managers in an organization towards decision-making would be viewed negatively.
Answer:
c) Investment in a DPP (Direct Participation Program)
Explanation:
Direct Participation Programs are a form of limited partnership. DPP has the lack of liquidity, since ownership interests are not always freely transferrable and require the approval of a general partner of the DPP. Each of the other items listed are more liquid on a short-term basis. Bonds can be sold, bond fund shares can be redeemed, equities are easily sold in the secondary market, and though CDs are not transferrable, the maximum maturity is 1 year or less, so the client would have short-term access to the funds invested.
