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lisabon 2012 [21]
2 years ago
6

(b) What is market segmentation? Explain in detail with example the THREE (3) market segmentation of Alibaba. by giving referenc

es
Business
2 answers:
ANEK [815]2 years ago
3 0

Answer:

Demographic segmentation

Psychographic segmentation

Behavioral segmentation

Geographic segmentation

Explanation:

Demographic Market Segmentation Examples :Age

Gender

Income

Location

Psychographic Market Segmentation Examples :

Personality traits

Values

Attitudes

Interests

Behavioral Market Segmentation Examples :

Purchasing habits

Spending habits

User status

Brand interactions

Geographic Market Segmentation Examples  

ZIP code

City

Country

Radius around a certain location

Climate

Ivanshal [37]2 years ago
3 0

Answer:

Explanation:

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