Answer:
Actions that Bobbi should take to identify opportunities for online business growth are:
Review competitor websites
Identify a USP
Build a SWOT analysis
Explanation:
The first thing Bobbi should do is to review competitor website.
This will give her information about her competitors the products that they offer, the price of their products, the website layout and structure of the competitors, any strategy they are using to boost their online product sale such as by offering product promotion, discounted price etc.
After reviewing competitor websites, next thing that Bobbi should do is identify a Unique Selling Proposition. Bobbi should identify the unique features, benefits of her products that induce her business to stand out from the competitors. Identify all those unique aspects and factors that make her product different from others.
After identifying USP, Bobbi should now build a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis. This way she will be able to recognize and understand her website's strengths, distinctive competencies, limitations, opportunities and risks. This will help her to analyse the overall strategic position of her website as well as her business. That will help her create a strategy for the future.
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