Answer:
D, product-communication adaptation
Explanation:
Product adaptation can be defined as the process of modifying a product to make it useful for a variety of users.
Communication adaptation can also be defined as the change in a product's communication as a result of a change in product strategy.
Product-communication adaptation can be defined as the modification of a product for a variety of users but ensuring that the marketing of the product is through standard communication channels.
In the case of Campbell adapted his product to look like M'm M'm Good product but ensured that he used a standard communication channel (ads) to market his product.
Cheers.
Answer:
No, they wouldn't.
Explanation:
Any extra compensation to former stockholders of an acquired company which is based on post-combination share price or post-combination profits cannot be recognized as adjustments in the price of business combinations.
The reason for this is that changes in the fair value of contingent consideration (in case something happens) after the company has been acquired, e.g. achieving certain profits or stock price, are not considered period adjustments, therefore they cannot be included in the cost of the business combination (acquisition).
Answer:
D. Flex plan ticket books
Explanation:
The selling in which you describe it in such a way that the product is tied in such a way that it improves the customers situation.
e.g All are servers are manufactured in the city so you can be sure of immediate support if any issue arises.
Selling the benefits instead of a features make it easier to get higher prices, it makes the product differentiation easier and justifies the higher price being charged.
The flex tickets are an example of benefit selling because one can purchase it in any combination possible for the type of package purchased and it can be used in any chosen combination throughout the current season.
