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omeli [17]
2 years ago
6

Why is it important for a marketer to understand how a customer makes that final purchasing decision?

Business
1 answer:
erastovalidia [21]2 years ago
8 0
It ensures the marketers consider the whole buying process rather than just the purchase decision. This model implies that customers go through all stages in every purchase they make.
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Suppose a brand has a heavy usage index of 1.5, penetration share of 0.6 and a market share of 15%. What is the share of wallet
Anettt [7]

Answer:

0.167

Explanation:

Given the following :

Heavy usage index = 1.5

Penetration share = 0.6

Market share = 15%

Using the formula:

Heavy usage index =

market share % / [Penetration share * share of wallet]

1.5 = 15% / [0.6 * share of wallet]

1.5 × [0.6 × share of wallet] = 15%

0.9 × share of wallet = 15%

Divide both sides by 0.9

Share of wallet = 15% / 0.9

Share of wallet = 0.15 / 0.9

Share of wallet = 0.16666

Share of wallet = 0.167

3 0
3 years ago
A family with 45000 in asserts and 22000 of liabilities would have a net worth of?
-Dominant- [34]

The answer would be B, $23,000.

8 0
3 years ago
Read 2 more answers
What does it mean to investors when a bond reaches full maturity?
blondinia [14]
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8 0
1 year ago
On November 1, 2018, New Morning Bakery signed a $195,000, 6%, six-month note payable with the amount borrowed plus accrued inte
Blizzard [7]

Answer:

total cash pay is $200850

Explanation:

given data

Bakery signed P = $195000

rate R = 6 %

time T = 6 month

to find out

cash amount will be needed to pay back with interest

solution

we find first interest for 6 month that is 6/12 year

so interest = P×R×T

interest = 195000×0.06×6/12

interest = $5850

so total amount pay = Principal  + Interest

total amount pay =195000  + 5850

total cash pay = $200850

5 0
2 years ago
Carolina is trying to sell her car, and the lowest amount she is willing to accept is $2,000. Abdul is interested in buying the
andreyandreev [35.5K]

Answer:

Abdul's surplus= $400

Total surplus=$500

Explanation:

Consumer surplus can be defined as the amount a consumer is willing to pay and the amount he actually paid (which is usually less).

Given:

Carolina willing selling price=$2,000

Abdul willing buying price=$2,500

Abdul negotiated price=$2,100

Abdul is willing to pay $2,500 but he negotiated $2,100

Abdul's surplus= $2,500-$2,100

=$400

Total surplus= Abdul's willing price - carolilina's willing price

Total surplus= $2,500 - $2,000

= $500

3 0
3 years ago
Read 2 more answers
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