SRC Refrigeration Company manufactures and sells refrigerator display units for flowers. A salesperson for the company is callin
g on a large supermarket chain to try to interest them in SRC's new refrigeration unit. The salesperson has set as his sales call objective to replace all refrigeration units in the 235-store chain with SRC units. This sales call objective would be an example of a(n) ______________ call objective. Question 48 options: optimistic minimum primary crazy inspirational
Minimum call objective can be regarded as basic business purpose which is a case that ones sales person needed to achieve so that the call can be successful. And the optimistic call objective can be regarded as optimistic outcome that sales person could think of in given sales.
