Answer:
dual coding hypothesis
Explanation:
Dual coding hypothesis was proposed by Allan Pavio in 1971 which describes cognitive techniques of dealing with verbal and non-verbal processing of information stimuli and it states that the ability to code an information input in two different ways (visual and imagery) increases the chance of remembering that item compared to if the stimulus was only coded one way (e.g in words alone)
It explains that many people died because medicines and medical practices were not effective . your welcome !
I believe the answer is: Headline
Headline is the words/phrases that is written on the top of article. The function of headline is to attract the attention of potential readers so they are interested in reading the article and give the readers with general clue on what the article is about.
Psychology is a multifaceted discipline and includes many sub-fields of study such areas as human development, sports, health, clinical, social behavior and cognitive processes.