The constant cash flow over a indefinite period of time is the perpetuity. The dividend payment on the preferred is also considered as perpetuity because it pays the constant amount of dividend and there is no time limit for the payment.
Value of the preferred share can be determine by following formula
Value of Perpetuity / Cash flow / required rate of return
Price of share = Dividend Payment / Rate of return
An effective advertising message tells customers the benefits of what you have to offer.
Explanation:
The main goal of an effective advertising message is to convince the potential customer population that their product is right for them and is the best choice in the current market. This is done by telling customers the benefits of what you have to offer. If the advertisement shows customer that the product provides a needed benefit to them it will be an efficient advertisement and convince them to buy it.
Kroger is a retail food chain with over 2,500 supermarkets nationwide. Although it does not produce any items, it markets a line of canned and frozen goods carrying the Kroger name. This is an example of product adaptation. Product adaptation is the process of adapting an existing product so it is suitable in different customers and markets.
