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Answer:
The correct answer is option A,strategic alliance
Explanation:
Strategic alliance it is a form of partnership where businesses avail one another strategic resources in the areas of supply chain management,production,marketing,distribution,technological advancement and know-how for the joint benefits and advantage of all partners.
In this case,Alpha as the leader in laptop designing is combining resources with another technological giant Microchips Inc. in order that they may complement each other's efforts.The synergy impact of such arrangement is enormous as each partner concentrates on what he knows best.
Answer:
Check the following explanations.
Explanation:
1. The benefits of global marketing for IKEA are:
1. Economies of scale in production and distribution of their products. – refers increased cost savings due to increased production and distribution which eventually increase the revenue of the firm.
2. Diversifying company markets through growth and expansion means its market share and customer base is increased.
3. Company’s reputation is improved- IKEA has now become world famous and the market leader in the industry.
4. IKEA’s power and scope of business has increased in the multiple markets which has made IKEA the most sought after furniture retailing company in Europe and Germany.
2. The fact that Ikea strives to lower costs, minimizes materials and packing, and has catalogs that are completely recyclable shows the company’s Corporate Social Responsibility (CSR) towards the community.
3. One reason for the relatively slow growth in the United States is that its stores are franchised by Netherlands-based Inter IKEA Systems, which carefully scrutinizes potential franchisees—individuals or companies—for strong financial backing and a proven record in retailing.
4. IKEA has used franchising and distribution as the mode of entry into the foreign market.
