This strategy is an attempt to retain the consumers' perception of their product. Consumers' perception is a marketing concept that has to do with the impression that a company produces about its products. Customers perception is influenced by advertisements, reviews, social media, personal experiences, etc.
Answer: price leadership
Explanation: Price leadership is a circumstance where one business, typically the dominant one in its market, sets prices that its rivals follow closely.
This business is typically the one with the minimum cost of production, thus being able to outperform the prices charged by any rival who tries to set their prices below the price range of the market leader.
Rivals could increase prices than the cost leader, but this would likely lead to lower share of the market unless rivals were able to distinguish their goods adequately.
Hence from the above we can conclude that the given case depicts price leadership strategy.
Answer:
Total Assets Turnover Ratio
Answer:
(The data is missing so we cannot prepare the complete cash budget but lets see how it is prepared. The data given in the question has only been added in cash budget)
Cash Budget is prepared in same way as statement of cashflow. The detail cash budget format is given below.
Poster Company
Cash budget
1st and 2nd quarter
Cash from operations
Sales xxxx
Purchase (xxxx)
Other expenses paid (xxxx)
Net cash from operation xxxx
Cash from Investment activities
Sale of Assets (10,000+4,500) $ 14,500
Any investment made (xxxxxx)
Net Cash from investing activities xxxxxx
Cash from Finance Activities
Financial Charges paid ( xxxxxxx)
Dividednd paid $ 4,500
Net Cash from Financing activities xxxxxxxx
Net cash increase/ decrease xx/ (xx)
Opening balance $60,359
Cash balance at end xxxxx
(xxx represents missing values)
