Question

In the summer of 2002, Kelly Flatley and Brendan Synnott joined forces to launch a homemade granola business out of Flatley's parents' home. They had no advertising budget, so they had to find other ways to let consumers know about Bear Naked Granola. The entrepreneurs went door-to-door to small specialty and natural food stores. They also set up tables and tents at community events and 5K charity runs where they gave away samples of their granola. From this information, you can infer that Flatley and Synnott used the _____ method for promoting their product.

Answer 1

Answer: all available funds

Explanation:

From the information given in the question, it can be infer that Flatley and Synnott used the all available funds method for promoting their product.

This all available funds method is the allocation of all the available profits for advertising purposes. It is an aggressive method as it can invoice moving door to door or doing at other means in order to promote a product. It is useful when a new company wants to increase the consumer awareness with regards to its products or services.