An executive summary, or management summary, is a short document or section of a document, produced for business purposes, that summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. It usually contains a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. It is intended as an aid to decision-making by managers and has been described as the most important part of a business plan.
The correct answer is an interesting inciting incident.
It is something that happens in a story that makes you interested to find out the result of it - you need to know what is going to happen next, which is why you can't stop reading. This is an element of a story that good writers always use to spice things up.
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