Question

Prime Computers is a company that sells computers and software. The company has a website that allows customers to post comments about the computers and software it sells. Why is it important for this company to encourage customer feedback

Answer 1

Group of answer choices.

A. Most online shoppers will only buy products if they can voice their opinions about them after the purchase.

B. Most online shoppers search the Internet for ratings and reviews before making major purchase decisions.

C. Negative consumer feedback can actually attract more customer interest in the product.

D. Allowing consumer feedback makes it less likely that consumers will provide their feedback.

E. Consumers are more likely to say positive things about companies that value their opinions.

Answer:

B. Most online shoppers search the Internet for ratings and reviews before making major purchase decisions.

Explanation:

Customer relationship management can be defined as a strategic process which typically involves combining strategies, techniques, practices and technology so as to effectively and efficiently manage their customer data in order to improve and enhance customer satisfaction. Thus, this set of employees are saddled with the responsibility of ensuring the customer are satisfied and happy with their service at all times.

This ultimately implies that, customer relationship management is focused on developing an ongoing connection between a business firm (organization) and all of its customers, as well as potential customers.

Hence, it is very important for Prime Computers to encourage customer feedback on its website and as a policy because most online shoppers (customers) usually engage in an online search in order to see other customer's ratings and reviews of company's product or service before making major purchase decisions.