The type of information the marketing manager needs to monitor to judge the plan's successful implementation and strategic effectiveness are profits, customer relations, sales information, and competitor reactions.
A marketing strategy is one whose objective is to position the company in relation to competitors, through the creation of value that will help attract and retain consumers.
There are several tools that can help shape an organization's marketing strategy, such as:
- The 5 P's of marketing.
- SWOT Analysis.
- CRM.
Therefore, the manager must monitor profits, company-customer relationships, sales, and competitor reaction to judge the success of a marketing plan, which should generate value and market leadership for an organization.
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Answer:
D) enforce the contract.
Explanation:
Neither party knew about the gold mine before the deal was made, Byron and Charity even thought it was worthless. If Charity by accident, chance or luck discovered the gold mine, then she is entitled to it. Even f Byron wants to cancel the deal, he can't because Charity acted on good faith and the discovery of the gold mine was not something planned or intended.
For example, if I like an antique at a yard sale and I purchase it at $5, and then by chance someone that knows about antiques tells me that it is really expensive, a made a lot of money and the previous owner doesn't have the right to cancel the sale.
Answer:
Pricing
Explanation:
4 ingredients of marketing mix are Pricing, Product, Place and Promotion(the 4Ps).
Pricing- is for determining the value that is put on a product including rebates. Deciding the correct intrinsic value of a product puts a lot of factors into consideration like the target market, the consumer willingness to pay, whether it is sufficient enough for the company to make a profit out of it.
Product - answers the <em>what</em>; the actually good or service being offered for sale.
Place- answers the <em>where; </em>the location of product so customers can buy it.
Promotion- any activities to inform the target market that the product exist, how to use it etc. this includes advertisement, word of mouth among others.
