Answer: the marketing costs of reaching loyal customers are typically very high
Explanation:
Brand loyalty is when a customer buys a product repeatedly from thesame company rather than buying a substitute from another company. Despite the efforts of the competitors to life them away, such customers are devoted to the product.
It should be noted that the marketing costs of reaching loyal customers are typically low. They hardly need any source of encouragement or advertisement to convince them to make their purchases.
B. assist in the comparison of companies of different sizes.
Explanation:
In the common-size income statements, the items of the income statement are shown in the percentage of the sales. The motive of this statement is to compare the financial statements of the same company for different periods or comparing it by different size companies.
By comparison, the company gets to know about the liquidity, solvency, financial position, performance, profitability over the past years.
<span>a. allowing top managers to make decisions, because the other 3 answers could all fall under the first answer. organizations are designed from top down. This makes a. the best answer.</span>
The answer and procedures of the exercise are attached in a microsoft excel document.
Explanation
Please consider the data provided by the exercise. If you have any question please write me back. All the exercises are solved in a single sheet with the formulas indications.
