1. Do you think blurring the line between a business good and a consumer good is an effective marketing strategy? Explain. Yes, I believe it is a effective strategy because the consumer may be interested in the product and the company has it at its disposal. 1. Which phase of the product development process do you believe is most important? Why? I believe phase four which is prototype and marketing development is the most important because anybody can come up with an idea but actually creating it and making it a product is the tough part. 2. How important do you think focus groups are to the eventual success of a new product? I don’t think they are extremely important but I believe it gives the company a good idea of what the consumers may think about the product
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