Question

Advertising is an expenditure that ultimately must be justified in terms of its effect on sales and profits, yet most evaluations of advertising are in terms of the effects on consumer attitudes. How do you account for this apparent mismatch

Answer 1

Answer: Emphasis must be made on sales and profits, with the central position being how the customer perceive this goods

Explanation:

Advertisement should be aimed at improving sales and expanding the market for goods. Advertisement is not just to bring customers but also inform them on updates about products. Although customers attitude are needed, this helps the manufacturer or producer to know feedback on what the market is saying, as this cannot be ignored. Emphasis must be made on sales and profits, with the central position being how the customer perceive this goods.

The apparent mismatch is producers looking solely to what the customers are saying rather than considering profit, market expansion, sales, all surrounded by the customer as the focus