Question

The marketing activity that receives the most attention from those concerned with ethical considerations is product strategy, but promotion, marketing research, and pricing also get their share of attention. True False

Answer 1

Answer:

True.

Explanation:

This statement is true, due to the fact that the marketing activities whose competences are ethical considerations, encompass the product strategy as a focus, but also the promotion, marketing research and prices. Ethical considerations in relation to the marketing of a product, means that the product will meet the demands of consumers and satisfy their wants and needs along with the ethical considerations contained in the product. As an example we can mention a makeup company that uses stamps that do not perform tests on animals and uses biodegradable packaging, this company is attesting to consumers ethical values ​​required by its potential audience, so research is needed to identify what their customers' demands are , price strategy in product development and commercialization, etc.