Question

parrker Sportswear is an MNE with retail stores around the world. Parker views itself as a collection of relatively independent operating subsidiaries, each of which focuses on a specific domestic market. Parker most likely uses a ________ strategy.

Answer 1

Answer:

Multi-domestic

Explanation:

Multi-domestic strategy is a marketing approach in which an organization focuses all its campaigns and advertising mediums to a local market instead of a more global or international market.

A multi-domestic strategy is utilized by various organisation to make their products respond quickly to local needs.

This strategy boost the business rate of competition in the local market, it also tends to increase the amount of their shares in the local market.

A major disadvantage of this strategy is that it requires a lot of money.