This would be a perfect example of whistle-blowing.
Whistle-blowing is an act of exposing the corrupt, illegal or even unethical practices, conducts and activities of the organization, either public or private, by an individual who is an employee of the the said organization. The person doing the act is called a whistleblower. They do this by either presenting the evidence to the higher ups or to the law enforcing agencies. The press is also an option.
The correct answer to the question above would be more personal income. Supporters of minimum wage say that minimum wage will provide more personal income for the people with low-paying jobs. However, this minimum wage must be aimed to be higher to attain this theory.
You and your friend would be creating a partnership.