Question

True or False: It’s usually a good idea for firms to try to appeal to all potential buyers in a market, because customer variety leads to full capacity

Answer 1

In the current economy when companies can ship their goods all over the world and the competition is huge, a better strategy might be to specialize on some part of the market and to convince this part of the market that this is the best product for them, so I would say that the statement is false!