Question

Rodriguez Paints Inc., a manufacturer of paints and emulsions, owns a user-friendly website. The website allows customers to upload pictures of their house to help in selecting their color choices. New Designs Inc., an interior decoration firm, enters into a partnership with Rodriguez Paints Inc. As a result, customers can now get a complete design solution for their houses. This is an example of _____.

Answer 1

Answer:

Strategic alliance

Explanation:

A strategic alliance corresponds to a union of companies with common objectives, however these companies, despite being united for a period of time to conquer advantages together, are not a single company, that is, their independence remains preserved.

Companies seek to ally themselves in strategic alliances to achieve several joint objectives, such as reaching a greater potential audience, pooling resources, increasing technology, increasing marketing, greater capacity to face competition, economies of scale, etc.