Major Account Management is the practice of concentrating on key clients in order to develop long-term, cooperative relationships that are mutually profitable.
Understanding who makes choices, who our rivals are, and how our product affects the customer's business are all important aspects of managing major accounts. Those in management should keep refining their analytical, networking, and questioning skills.
Since success does not just happen, any important account needs to be managed. Organizing a regular review meeting with the customer, educating the account staff to better understand the customer, handling issues and managing complicated projects are all examples of managing. When I say manage, I mean performing all those actions that make things run smoothly. We will significantly boost our chances of long-term, sustainable success if we put a lot of effort into each of the account management areas and if we earn our consumers' confidence.
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The media richness most directly denotes to the number of helpful cues and abrupt feedback a medium provides or the data carrying capacity of a communication medium. In addition, the early computer-mediated communication theory named the media richness theory absorbed on categorizing each medium conferring to the difficulty of the messages it handles proficiently.
I found this data from Table 7.3
<span>
<span>
</span><span><span>
Labor
Input
Output
</span>
<span>
0 0
</span>
<span>
1 40
</span>
<span>
2 70
</span>
<span>
3 90
</span>
<span>
4 100
</span>
<span>
5 105
</span>
<span>
6 108
Labor Cost = Labor Input x 30
Output Sales = Output x 6
Revenue = Sales - Cost
</span></span></span><span>
<span>
</span><span><span>
Labor cost
Output Sales
</span>
<span>
0 0
</span>
<span>
30 240
</span>
<span>
60 420
</span>
<span>
90 540
</span>
<span>
120 600
</span>
<span>
150 630
</span>
<span>
180 648
</span></span></span><span>
<span>
</span><span><span>
Labor
Input Output Labor cost
Output Sales
<span> Revenue</span>
</span>
<span>
0 0 0 0 0
</span>
<span>
1 40 30 240 210
</span>
<span>
2 70 60 420 360
</span>
<span>
3 90 90 540 450
</span>
<span>
4 100 120 600 480
</span>
<span>
5 105 150 630 480
</span>
<span>
6 108 180 648 468
Labor Unit 4 and 5 both have a revenue of 480. It is the maximum revenue. I think the best option would be C. 4 UNITS.
Lesser cost to the company at a maximum revenue.
</span></span></span>
Answer:
It may turn off it's current customer base and cause them to purchase a competitors ice cream.
Explanation:
Market penetration strategy is the process of selling current products to an already existing market so as to obtain a higher market share by taking the market shares from the other competing companies.
Market penetration strategy uses low prices to generate demand for a product and increase market share. Bud's bucket ice cream decides to penetrate the gourmet market by offering its same ice cream at high prices instead of reducing the price, this might lead to a reduction in their current customer base.
