The two different methods for evaluating evidence are the
quantitative method and the qualitative method.
The quantitative method is where it is based on measurements
and statistics or analysis of data by gathering with the use of surveys and
questionnaires.
The qualitative method is focused on having to show
explanations or opinions regarding about the study of which will develop ideas
and identify or have insights regarding about the problem.
Answer:
Demographic
Explanation:
A market segment is a portion of a large market in which the individuals, groups or organizations share one or more characteristics that cause them to have relatively similar products needs.
A market segment consist of a group of customers that share a similar set of needs and wants.
Are four categories of segmentation:
-Geographic
-Psychographic
-Behavioral
-Demographic. The process of dividing a market through variables such as age, gender, education level, family size, occupation, income, and more. This is one of the most used strategies amongst marketers.
Investors at Penny's candies have low expectations from the company since it has a very low P/E ratio. Either the company is not performing well or investors have discounted some bad news in future cash flows.
Whereas Donna's confections has a P/E of 6.7 which is much better than that of Penny's. So here the company is performing well and investors are positive on future good news and they expect the cash flows to improve and hence the stock rules at a higher P/E ratio
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