Answer:
production of individually customized products
Explanation:
Mass customization can be described as when a company produces and delivers market goods and services that are suited to meet the needs of individual customers
It combines the benefit of low cost associated with mass production with the customization of goods.
An example of a product that is mass customized is the mobile phone. A mobile phone is mass produced but due to its software, users are able to modify or customize their phone to suit their needs
Types of Mass customization
- Collaborative customization: In this type of Mass customization, customers and the company work together to create a good or service that meets the unique needs of the consumer.
- Adaptive customization: the good or service created can be further customized by the consumer to suit their needs.
- Transparent customization: unique products are made for each consumer .
- Cosmetic customization: different types of standardized products are made for various groups of customers.
Advantages of Mass customization
- Customer satisfaction increases
- Goods are produced at lower costs
Disadvantages of Mass customization
- It would be difficult for the company to build up stock ahead of time due to the unique needs of the customers
- there would be an increased wait time from the time the order is made till when it is delivered
