Question

In relationship-based marketing, the focus is on enticing a buyer to make a purchase now based on such factors as low price, convenience, packaging, or similar inducements. True False

Answer 1

Answer: false

Explanation:

Relationship marketing looks at using customer service and quality of service as benchmarks in the companies marketing activities. They are developed at looking at lifetime relationship with clients. They are not about low price, convenience, packaging, or similar inducements now, these are factors for gaining a new client.