Answer
The answer and procedures of the exercise are attached in the following archives.
Explanation
You will find the procedures, formulas or necessary explanations in the archive attached below. If you have any question ask and I will aclare your doubts kindly.
As sue explains to professor klein, in a business process, activities interact to achieve a business function. Different activities of a business need to work with each other to achieve a common goal. If the functions of a business do not align, the end result will likely not happen because each part of the business needs to work together.
Answer: Societal Marketing
Explanation:
Based on the information given in the question, we can deduce that BB Beverages embraces a societal marketing orientation.
Societal marketing orientation occurs when the marketing decisions that are made by companies benefutbthe society as a whole and that the satisfaction of their wants isn't at the detriment of the society.
This is shown when the activities of the company can being about a water shortage in areas surrounding the plant which led to the company stopping production.
Answer: Promotion mix
Explanation: In simple words, promotion mix can be defined as a group of tools used by an organization for their promotional practices which further leads to accomplishment of organisational objectives. It is seen as subset of marketing mix.
Promotion mix is a group of activities related to advertising, public relations,sales promotion, direct marketing and personal selling.
Answer:
Answer is A. glass ceiling.
Refer below.
Explanation:
Michael works at an accounting firm. He and his colleague, Ava, are both eligible for a promotion to a particular role. Michael works very hard, but he feels that Ava will be promoted as she is very sincere and is dedicated to her job. However, Michael gets promoted even though Ava was a more deserving candidate. This scenario illustrates the concept of glass ceiling.
