Question

In a marketing context, receivers are only those:_______. a. consumers who read, hear, or see a message about a product or service and then choose to buy it. b. consumers who read, hear, or see the message sent by a source during the communication process. c. a firm that obtains a basic message or theme from its advertising agency and translates that vision into a usable IMC campaign. d. promotional firms that select the best channels through which to convey advertising messages. e. customers who read, hear, or see the message sent by a source and interpret it as intended rather than fitting it to their individual beliefs.

Answer 1

Answer: B. consumers who read, hear, or see the message sent by a source during the communication process.

Explanation: Marketing messages receivers as those consumer who will received the marketing messages either by reading it, hear it or see it through a source channel.

These receivers need not to interpret it with their beliefs or promote the message, the aim objective in marketing messages is that receivers gets the message.