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RideAnS [48]
3 years ago
9

In a marketing context, receivers are only those:_______. a. consumers who read, hear, or see a message about a product or servi

ce and then choose to buy it. b. consumers who read, hear, or see the message sent by a source during the communication process. c. a firm that obtains a basic message or theme from its advertising agency and translates that vision into a usable IMC campaign. d. promotional firms that select the best channels through which to convey advertising messages. e. customers who read, hear, or see the message sent by a source and interpret it as intended rather than fitting it to their individual beliefs.
Business
1 answer:
makvit [3.9K]3 years ago
3 0

Answer: B. consumers who read, hear, or see the message sent by a source during the communication process.

Explanation: Marketing messages receivers as those consumer who will received the marketing messages either by reading it, hear it or see it through a source channel.

These receivers need not to interpret it with their beliefs or promote the message, the aim objective in marketing messages is that receivers gets the message.

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Which of the following best explains why the media industry is characterized
Gwar [14]

Answer:

The answer is C. Government licensing allows media companies to have a near monopoly.

Explanation:

Not anyone can start a media company just because they want to. There are barriers to entry such as the large capital expenditure, staffing, and the government licensing.

Among these, the major contributor towards the marketto become an oligopoly is the government licensing process.

There are many things to consider and do during the licensing process and it is highly time consuming as well. Moreover, the costs involved is significantly high as well.

7 0
3 years ago
Read 2 more answers
A 30-year zero coupon bond with a face value of $5,000 is currently selling for $1,156.88 and has a market rate of interest of 5
daser333 [38]

Answer:

Price will increase by $277.58

Explanation:

Market rate of Interest of a zero coupon bond can be determined by following formula

Market Rate of Interest = [ ( F / P )^(1/30) ] - 1

4.25% = [ ( $5000 / P )^(1/30) ] - 1

0.0425 + 1 = ( $5000 / P )^1/30

( 1.0425 )^30 = (( $5000 / P )^1/30)^30

3.4856 = $5000 / P

P = $5,000 / 3.4856

P = $1,434.46

Now Calculate the change in Price

Change in price = $1,434.46 - $1,156.88 = $277.58

Price will increase by $277.58

5 0
3 years ago
Dividends paid to a company's own stockholders of $80,000 would be shown on the company's statement of cash flows prepared under
7nadin3 [17]

Answer: d. a deduction of $80,000 under financing activities.

Explanation:

Under the indirect method of showing cashflows, there are 3 sections being the Operating section, the investing section and the financing section.

The relevant section is the financing section. Financing activities are those transactions that relate to the business raising capital to fund their operations. They do this through long term debt and equity.

Dividends is a payment to shareholders and so falls under equity so by extension falls under the financing section. As dividends reduce the amount of money the company has, it is also a deduction.

6 0
3 years ago
LNS Corporation generated a minimum tax credit of $100,000 in 2017. LNS has a regular tax liability of $80,000 in 2018. How much
erik [133]

Answer:

$10,000

Explanation:

Calculation for How much of the 2017 minimum tax credit is refundable to LNS in 2018

Refundable minimum tax credit=($100,000-$80,000)*50%

Refundable minimum tax credit=$20,000*50%

Refundable minimum tax credit=$10,000

Note that the 50% represent the refund of the minimum tax credit that is still remaining

Therefore How much of the 2017 minimum tax credit is refundable to LNS in 2018 will be $10,000

5 0
3 years ago
The first step in the decision-making process is to
jok3333 [9.3K]

Answer:

First step in decision- making process is to identify problem. The first step in making the right decision is recognizing the problem or opportunity and deciding to address it. Determine why this decision will make a difference to your customers or fellow employees.

Explanation:

8 0
3 years ago
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