Question

Warren opened a new computer store in town. When customers purchase a computer from his store, they automatically receive an extended warranty, free in-home installation, access to Warren's 24-hour technical support team, and in-store software training classes. By offering all these things, Warren is most likely trying toA. discourage ritual consumption.
B. encourage an internal information search.
C. stimulate problem recognition.
D. reduce a new customer's cognitive dissonance.
E. increase a new customer's cognitive dissonance.

Answer 1

Answer:

D.

Explanation:

Based on the information provided within the question it can be said that in this scenario Warren is most likely trying to reduce a new customer's cognitive dissonance. By doing so he is trying to relieve the worry that new customers may have, as they may not know about the technology and may have inconsistent or contradictory beliefs/ideas regarding the technology. Therefore by providing all that Warren is offering he is clearing up these misconceptions that the customers may be having.