Question

Haier has achieved great success in becoming a global leader in the appliance industry and is doing so with these beneficial strategies.
a. True
b. False

Answer 1

Answer:

a. True

Explanation:

It is correct to say that a company like Haier, which has become a global leader in the household appliance industry segment, has developed a beneficial strategy for success, as entering a global market can be a great challenge for companies, as it requires business, product and services of the company to the local market that includes cultural and social differentiation in the preferences for products and services. So it is correct to say that the company has adopted a beneficial global strategy that gives it significant advantages such as market positioning, cost reduction, greater competitive capacity, greater brand value, increased profitability, etc.