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2 years ago

Understand and explain the process of idea generation and validation

Business

1 answer:

natita [175]2 years ago

4 0

Answer:

Idea generation is the creative process or procedure that a company uses in order to figure out solutions to any number of difficult challenges. It involves coming up with many ideas in a group discussion, selecting the best idea or ideas, working to create a plan to implement the idea, and then actually taking that idea and putting it into practice. The idea can be tangible, something you can touch or see, or intangible, something symbolic or cultural.

Idea validation is the process of testing and validating your idea prior to launching your business name, tagline, product, service or website. This is like the research and development process big companies use to test product ideas before they’re released to the general public.

Idea validation can involve anything from information-gathering interviews to special landing pages on the web. The entire purpose is to expose the idea to your target audience before you build and release the final product.

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Beginning merchandise inventory would be found on the worksheet in the

mrs_skeptik [129]

A. income statement debit column

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3 years ago

Read 2 more answers

RESTAURANT RESEARCH SCENARIO - Insight Research, a marketing research company, has been hired by a national chain of family rest

maks197457 [2]

Answer:

Employees attitude to customers (Customer Relationship) and the quality of the food are the two most important trends that would bring about an increase in sales.

Explanation:

The first instrument of effective sales is an establish relationship. If a customers visits a restaurant to buy food and does not feel welcomed, the tendency to return back another time is very slim. Hnece, taking the scenerio in questions,the employees do not have the right attitude for keepiing their customers loyal to their product irrespective of whether the product is good or bad.

On the other hand, the reason for visiting a restaurant is to eat good food and not bad. So, when the quality of food cooked by the restaurant does not meet the taste and quality expected by the customer, the possibility of having such customer come around again is low. This invariably implies loosing the customer and the chain of connections such customer would have brought to the restaurant.

In summary, having the right employees with good customer relationship and chefs with good food recipes and quality is likely to result in the restaurant experiencing an increase in sales

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3 years ago

Every year, General Mills issues a report discussing how the firm has performed against its own standards of conscious marketing

goblinko [34]

Answer:

The correct answer is letter "D": control.

Explanation:

The control phase of the marketing planning process involves comparing the activities that the advertising team has developed with the expected set of actions established. This phase is important to identify if the firm as a whole is meeting the desired performance or if there are adjustments necessary to be made.

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3 years ago

Your neighbor Bob has two annuities. The first annuity will pay him $10,000 per month for the next 10 years. The second annuity

german

Answer:

$1,643,344.308

Explanation:

These are Ordinary annuities because if it is not mentioned that the payments are made at the beginning of the year which is the case for Annuity Due.

You can use a financial calculator to find the Present value of these two ordinary annuities.

PV of Annuity 1 from (yr1-yr10)

Recurring payment; PMT = 10,000

Total duration ; N = 10 *12 = 120 months

Monthly interest rate in this case ; I/Y = 6%/12 = 0.50%

Future value ; FV = 0 (use 0 if annuity variable is not given )

then CPT PV= $900,734.533

PV of Annuity 1 from (yr11-yr20)

This will happen in 2 steps sice it is a forward-starting annuity;

Recurring payment; PMT = 15,000

Total duration ; N = 10 *12 = 120 months

Monthly interest rate in this case ; I/Y = 6%/12 = 0.50%

Future value ; FV = 0 (use 0 if annuity variable is not given )

then CPT PV( at t=10)= $1,351,101.80

Next find the PV of $1,351,101.80 at t=0;

$1,351,101.80 /(1.005^120) = $742,609.7754

Next, find the sum of these two PVs to find the answer;

=$900,734.533 + $742,609.7754

PV = $1,643,344.308

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3 years ago

What car company has the slogan 'Built To Last'?

marshall27 [118]

GMC. Except GMC now also says "We are professional grade" as well

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2 years ago