________ refers to how quickly information is reflected in the available prices for trading. Market efficiency Mechanical effici
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Intermediaries are often known as individuals who are known to be a link in the distribution process. They connect the various channel partners.
When an individual goes to a supermarket and selects a box of cereal from several choices of type, brand, and size, it is an example of the value of marketing intermediaries who provide an assortment.
There are four types of intermediary. They are
- Agents
- Wholesalers
- Distributor, and
- Retailers.
An organization often has many intermediaries in its distribution channel as they want.
Conclusively, amidst the types of intermediaries, helps provide several alternative to humans, so that we can choose base on our preference.
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Answer:
Note: See table attached to question below to fully understand
Marketing mix Business traveller Luxury traveller
element segment segment
<em>Product strategy</em> Luxury car SUV or Minivan
<em>Price strategy</em> Premium Saver
<em>Promotion strategy</em> Gold club Free car seat
<em>Place strategy</em> Airport hubs Park access
Answer:
(A) Mexican supplier cost = $445,800 or $89.16 average cost.
In-house cost = $714,000 or $142.8
(B) Mexican supplier total weighted score = 0.265 or 22.43%
In-house supplier weighted score= 0.238 or 23.8%
(C) Yes, explaination below
Explanation:
Mexican Supplier cost breakdown:
Quota price $83 X 5000 = $415, 000
Transport cost
1. to transport 5000 doors would require making a total of 20 trips from Mexico to USA (5000/250 doors)
2. at a cost of $825 per trip, total cost to transport doors is = $16,500.
Sending Engineers costs and Negotiation cost =
$5000 + $1000
(Transport+Sending Engineers cost) =
$22,500
Inventory carrying cost= 20% of cost of storing the goods. (total of all other cost) 20% x 22500 = $8300
Total cost = $445,800 or $89.16 average cost.
Total weighted score average:
Using the formula;
Weight= score x rating
Score = Weight/rating (making score subject of the formula)
Mexican Weighted
score1= 16%/3 = 0.0533, + 0.12 score2, + 0.035 + score3, + 0.056 + score4. = 0.265.
American weighted score
Using same formula;
0.04 score1, + 0.15 score2, + 0.014 score3, + 0.034 score 4 = 0.238.
The company should outsource the product. Why? because it will reduce total cost of doors, making them cheaper for if they do so, resulting in higher profit.
