Question

Segmenting on the bases of either product features desired by prospective customers or their actual usage rates are examples of _________ segmentation

Answer 1

Answer:

Usage rate

Explanation:

• The usage rate segmentation is the type of segmentation that divided the clients n the basis of the how they used or will use a product and can be divided into the groups of the users. As the  light, medium and heavy product users and companies often seek to target heavy uses than light users and thus make product these products on the basis of their actual usage.