I believe the answer is: Availability heuristic
Availibility heuristic make a people develop a bias that make them think if something can be recalled, it must be important. Constantly Hearing positive things about lottery, would make the people recall the good fortune that the winners experience and make them much more likely to develop the tendency to buy the tickets.
Answer:d. indirect benefits to the reader
Explanation:The indirect effects to the reader are the not so obvious benefits but they are very important for example a person who reads often may find that their English langauge skills have improved such that they develop comprehension skills , reading skills and the overall understanding of the Langauge.
In order to try to ensure a feeling of safety
Answer: Marketable securities
Explanation: Marketable securities are shares and bonds that can be easily sold on the market due to the demand for them by investors. When in need of cash, they can be converted to monetary value without any considerable loss.
In contrast, inventories are not as liquid as they require time to convert to money. Accounts payable and Accounts receivable are the same and may even never be converted to cash in which case they will be written off as bad debts.