Celebrities can push consumers to purchase things that will not work or can cause harm. It is especially unethical when a celebrity endorsement is used to override expert opinion. When a celebrity interjects his or her non-expert opinion, it had been not undermine the opinion of more qualified individuals.
As, People are proud of Celebrities.
A product endorsement creates a constant and ever-present advertisement in that whenever customers see the endorsing person, they remember his/her advertisement and the products. Also, product endorsement helps companies that use them to stand out from those who don't.