Question

What is the difference between product value and unique selling proposition?​

Answer 1

Answer:

USPs and value propositions often get confused

there under two different umbrella .

Keep in mind that your USP doesn’t have to revolve around a product detail (such as quality, features, or price). It can also call attention to a unique aspect of your business more broadly speaking (service, selection, speed, convenience, dependability, guarantees, customization, philanthropy, and so on).

Value propositions are longer statements than USPs because they express the tangible results or concrete outcomes (“benefits”) a customer experiences from using a company’s products or services. They serve to convince your target market they’ll get “value for their money” by describing exactly what that value is.