Answer: True.
Explanation:
A business brand earns a customer's trust gradually with time, by consistency and honesty on the part of the business brand. This customer trust can easily be lost, if the business brand is engaged in even a little scandal or reckless act.
Answer:
A) horizontal
Explanation:
Horizontal channel conflicts occur when members of the same level of marketing channels have disputes or disagreements regarding the sales strategies for one or more product lines.
In this case, Amazon and Target are both retailers, and since Target felt that P&G was unfairly helping Amazon, they reacted by changing their marketing strategies for P&G's products. The conflict here is between Amazon and Target who are both in the same level of marketing channels.
C relative price » sub effect & income effect
Answer:
The correct answer is A) top quality.
Explanation:
There are generally two sales approaches: the first, product-oriented. This takes into account its own characteristics in terms of presentation, quality and utility; and the second, people-oriented, where the real needs of the consumer are studied to determine how he uses the good in order to orient himself towards satisfying a need.
The example clearly shows that the orientation with minimum unit costs was mainly focused on the client, so that the first impression is that of a lower price to motivate their purchase decision. For his part, Orchard clearly shows a product orientation, because he tries to offer quality by sacrificing other variables to supply a need.
